about us
about us
brooks england
Brooks England, a prominent manufacturer of bicycle saddles, has a rich history dating back to 1866. Originally established in Hockley, Birmingham, the company later relocated to Smethwick, West Midlands, England, where it continued its production of high-quality leather goods
Brooks England established a significant presence in India through a strategic partnership with in association with Tube Investments Limited, UK & Murugappa Group which later founded Ti Cycles of India in 1949. This collaboration began in with the manufacturing and distribution of Brooks bicycle saddles. In 1942, Brooks England further solidified this relation-ship by providing the exclusive rights for the Brooks brand in India to Murugappa Group.
Since acquiring these rights, TI Cycles of India (Murugappa Group) has been responsible for the production of Brooks saddles, alongside a broader range of products including bicycles and tricycles. Over time, their product portfolio expanded to encompass ride-on toys and other products for toddlers.
Founded in 1900 and worth ₹417 billion, Murugappa Group is among India’s leading business conglomerates. With its headquarters in Chennai, the group has 28 businesses comprising nine listed companies traded in NSE & BSE. The major companies of the group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D Parry (India) Ltd., Parry Agro Industries Ltd., Parry Sugar Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.
Murugappa Group enjoys the status of being the market leader in diverse segments including Abrasives, Auto Components, Transmission Systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals. The group has cultivated successful partnerships with eminent international companies including Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Quimicay Minera de Chile (SQM), Yanmar & Co. and Compagnie Des Phosphates De Gafsa (CPG). In addition to a strong pan-Indian foothold, the group also has a commendable geographical presence across six continents.
Celebrated brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos belong to the Murugappa family. The group has a workforce of over 32,000 employees, and has cemented its legacy in India and beyond. For more details, visit www.murugappa.com
Established in 1949 by the Murugappa Group in partnership with Tube Investments (UK), TI Cycles has rapidly trans-formed from a bicycle manufacturing company to an industry giant in mobility and well-being solutions.
Currently, TI Cycles is the market leader in the ‘Specials’ segment with a nationwide presence bolstered by a network of around 11,500 primary and secondary dealers, zonal offices and warehouses. The company’s plants in Chennai and Rajpura possess the capacity to manufacture five million bicycles a year.
TI Cycles’ flagship brands include BSA, Brooks, Hercules, Montra and Mach City. The brand is credited with many of India’s firsts-the first MTB, the first geared bike, the first Shox Suspension bike, the first girls’ bike, the first kids’ bike, the first light Roadster, and the first carbon frame bike.
The past seven decades have witnessed TI Cycles evolve into a powerhouse that’s constantly making headway to meet the consumer’s needs, from innovative products to futuristic design to unique retail formats.
